Projects
And How I Stay Inspired to Create
For me, staying inspired to create is essential because the marketing field thrives on fresh ideas and innovative approaches. Inspiration fuels creativity, enabling me to develop unique strategies that stand out in a competitive landscape. It encourages me to think outside the box, solve problems with originality, and adapt to ever-changing consumer trends. I can stay motivated and curious by defining goals, celebrating small victories, and finding inspiration in my current environment. Using these inspirational strategies, I can build a strong, diverse portfolio and prepare myself to contribute meaningfully to the industry. Creativity isn't just a skill—it's a mindset that can set the foundation for a successful marketing career. Read more here.
Here are resources I use to stay inspired to create digitally:
Pinterest, Art Exhibits, Google Art and Culture,
Below is a collection of work I have done during my time at UWL and my marketing internship.
Small Business Sister Circle Website Article
Marketing Internship
I was assigned by my boss to create an article showcasing the benefits of the Sister Circle community. Using Canva, I developed the content and design from scratch with full creative freedom. Once completed, I uploaded it to the organization's website and integrated it as its own dedicated page using WordPress. The final article not only enhanced Sister Circle's digital presence but also provided an engaging resource for potential members. It demonstrated the organization's value in a visually appealing and easily navigable format. This project highlights my ability to produce high-quality content independently while leveraging multiple tools to execute a cohesive design-to-web workflow. Employers seeking candidates who can manage projects from ideation to publication will find this valuable. It showcases my expertise in using Canva for creative design, my technical skills in navigating WordPress, and my ability to work independently to deliver impactful results. These skills are essential in roles that require a mix of creativity and technical proficiency.
Feature Article for ENG 327
Undergraduate Course
During my sophomore year in English 327: Publishing in a Digital Age, I wrote and designed an article using Adobe InDesign. The project allowed me to combine my passion for writing with digital design to create a polished and engaging piece of content. The result was a well-constructed article that reflected a personal passion of mine, presented in a visually compelling format. It was a standout example of combining creativity and technical skill to deliver professional-grade work. Marketing and digital media employers value candidates who can create high-quality, multimedia content. This project demonstrates my ability to craft engaging written material and enhance it with advanced design tools, ensuring it stands out in a crowded digital landscape. This project highlights my proficiency in Adobe InDesign, my writing abilities, and my passion for digital design. It underscores my capability to merge storytelling with design, a critical skill for success in marketing and content creation.
Group Article for ENG 327
Undergraduate Course
In my sophomore year in English 327: Publishing in a Digital Age, I collaborated with classmates to write and design an article using Adobe InDesign. The project focused on a shared interest in The Rec and its benefits within our group, blending our writing and design skills into a cohesive and professional piece. The final article was a well-constructed and visually appealing piece that reflected our group's common interest. It demonstrated a successful balance of teamwork, creativity, and technical skills in digital design. Employers value candidates who can collaborate effectively in teams while contributing unique skills. This project showcases my ability to write compelling content, work with advanced design programs like Adobe InDesign, and bring creative ideas to life in a group setting. It highlights my proficiency in digital design, creativity, and ability to collaborate and communicate effectively in team environments. These skills are essential for producing high-quality content in dynamic, professional settings.
Group Project for MKT 367 - Market Research
Undergraduate Course
In my second semester of junior year, I collaborated with my team to create a quantitative survey using Qualtrics. The survey focused on Instagram usage among UWL students, collecting valuable data for analysis. We organized our findings into a detailed report and delivered a presentation to the class. The project received a high grade, and the professor commended our thoroughness by saying, "I have no questions for you guys; you covered all the material very well." The final report and presentation effectively demonstrated our ability to analyze and present data comprehensively. This project highlights key skills such as data organization, analysis, and presentation—all crucial for market research and decision-making in marketing. It also showcases my ability to collaborate effectively in a group setting and manage research projects from start to finish. It demonstrates my proficiency with Qualtrics for data collection, my ability to synthesize large amounts of information, and my capacity to draw accurate conclusions. Additionally, it reflects my interest in market research and my aptitude for communicating insights clearly and professionally.
Client Project for Art 308
Undergraduate Course
In my first semester of senior year, I designed a bilingual poster project for a French-learning student, focusing on the low literacy rates in Benin for people aged 15 and up. The project included a front and back poster, a swag item, and a mock Instagram carousel. The front of the poster was an editorial graphic, while the back featured an infographic. This project highlights my ability to collaborate with a partner with limited design knowledge, adapt to feedback, and use design software like Photoshop and Illustrator. It also reflects my interest in design and my skill in creating effective, visually engaging content. This work is relevant because it shows my ability to produce impactful visuals for real-world issues, demonstrating creativity and technical proficiency—important skills in the design industry.
Book Cover Redesign for Art 308
Undergraduate Course
For an assignment in ART 207, I redesigned the cover of a book I had previously read using Adobe Photoshop. This project involved creating three unique redesigns, each showcasing different artistic interpretations and design elements. The final outcome included three distinct book cover designs, each demonstrating a thoughtful blend of creativity and technical skill. These redesigns reflected my ability to reimagine concepts visually while utilizing advanced digital tools. This project highlights my versatility in using Photoshop for creative projects, a skill highly valued in marketing and design. It also showcases my ability to adapt and produce multiple solutions to a single challenge, which is essential in collaborative, fast-paced environments. It demonstrates my proficiency with Adobe Photoshop and my passion for digital design. Additionally, it reflects my creative thinking and problem-solving skills, which are crucial for crafting compelling visual content in professional settings.
Utilizing Adobe and its Features
In the client project and book cover redesign project, I utilized the many brush tools Adobe offers. These tools set my work apart from others and brought it to the next level. There are endless combinations and brush packs to experiment with when designing. My favorite brushes are dynamic with an angle jitter. Dynamic means the brush is sensitive to pressure and angle jitter means the bush angle is randomly altered with each stroke. I enjoy using these for final touches and when the main feature of the piece is the detail in the brush.
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Here's How To Do It:
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​Select the Brush Tool: Choose the brush you want to modify from the toolbar.
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Open Brush Settings: Go to "Window > Brush" to access the Brush panel.
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Navigate to Shape Dynamics: In the Brush panel, select the "Shape Dynamics" option.
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Adjust Jitter settings: Increase the "Size Jitter" and "Angle Jitter" sliders to create a more noticeable variation in each brush stroke.